2008

Actually it’s not good at all.

Apostrophe or neon fingernail?

Dollar store doesn’t know jack. 

Via La Dumb Apostrophe Revolution! Found on Stencil...

From the book “Pentagram Marks”    We suspect that Michael...

Wrong. Right. Wrong. Right. That’s what they call...

I guess after two days of drinking those quotes won’t matter...

Just vote Obama.

Smart People; Dumb Quotes.

That is not how it should be.

Giant metal sign again. Apparently they don’t make...

At least they kerned the periods.

You know, the famous one.

Express apostrophes as well, apparently.

The apostrophes could have used some “Luck of the Irish”.

Insert punch line here.

One store, two signs, zero correct apostrophes.  

Sassy indeed.

Nice box, bad apostrophe.

Who are they quoting?

“Most normal, mentally stable individuals do not take notice...”
— SmartyPants is a free web...

If your typography is going to be incorrect you might as...

No. Dumb Quotes. Why use the quotes here at all?

Hopefully the ghost of Jack Dempsey will punch the designer...

Please do not use dumb quotes.  Via Rich Watts, via...

Even InDesign’s Type Preferences get it wrong! (via...

This is a still from the awesome parody show Garth...

So they get the fractions right, but not the primes? And by...

Another set of curly quotes when dumb old primes would have...

Once again, we have that rare instance of smart quotes being...

Which one of these is not like the others? If you guessed...

“In the end, I would say that of course it is always...”
— Ministry of Type on March 6th,...

Another menu spotted in Austin, TX.

So they can figure out how to bevel the type, stroke it...

Smart shirt. Dumb apostrophe.

Menus are not generally worth mentioning but what is...

Michael Beirut linked to us on Design Observer. He says that...

“Did you know there were people who profess to prefer dumb...”
— John Gruber in reference to a...

Something was obviously lost in translation when the signs...

U know, getting it wrong in your logo is bad enough, but...

Oh dear!

Not so glamourous with all those dumb quotes.

Whole Foods gets it wrong again.

An apostrophe that should be a foot mark—it’s...

“The purpose of prime marks, or hatch marks, is to indicate...”
— Ellen Lupton in Thinking With...

Can I have some fries with that prime?

Not sure what’s worse, the kerning or the wrong apostrophe?

Epic Movie gets it wrong.

Copperplate again (see post below); at least this time they...

You’re also guilty of lying.

Best Week Ever gets it wrong again.

As if this movie could suck any more.

Dunk dunk!

Found on the street in New York. Like a needle in the eye…

The Daily Show with the funny on the McDonald’s destruction...

Julianna Margulies must not like primes either.

“There is the apostrophe, and then there’s the prime (which...”
— Marian Bantjes (in a comment...

Smart Ad. Dumb Quotes. So much for Obama’s superior use of...

I love their pig. Hate their typography.

The wrong kind of apostrophe is bad enough… But to also use...

Did they really have to spotlight it like that?

Not exactly wrong, but definitely not right. Found on the...

Ditto.

a graphic design studio, we also provide very wrong...

Definitely not an apostrophe.

Four of a kind!

Use that 50% to buy some real apostrophes.

“Help, I’ve typed in dumb quotes and I can’t get up”. Also,...

Dumb quotes courtesy of VH1’s Best Week Ever. Why do they...

I actually know what biodiesel is. I also know that two...

This is a clip from that scary Fox show Moment of Truth....

Nice post over at 1000 Times No about Apple’s use of dumb...

Phebe’s Tavern & Grill on the Bowery in NYC. That foot...

I’ll take Dumb Quotes and Foot Marks for $100 Alex.

It is going to be a sad Mother’s day.

Apparently the Candidates’ Plans suffer from...

John Lennon would cry. Lyrics printed on glass in the “John...

Mesmerizing video of mods to the game Breakout. Too bad they...

The Daily Show almost never gets it right. Bush always gets...

This is a photograph of the Todd St. John poster I did for...