Apostrophe Atrophy

Brought to you you by
The Studio of M.E.A.T.

Most normal, mentally stable individuals do not take notice of proper typographic punctuation. Many design and typography nerds, however, break out in a nasty rash when they encounter, say, a restaurant sign that uses a straight apostrophe to spell “Joe’s”. SmartyPants is a free web publishing plug-in that easily translates plain ASCII punctuation characters into “smart” typographic punctuation HTML entities.